P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 2, 2018January 01, 2018 CDT
Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit Airlines
Controversial Advertising and the Role of Beliefs, Emotions and Attitudes: The Case of Spirit Airlines
ANKE ARNAUD, TAMILLA CURTIS, BLAISE P. WAGUESPACK,
ARNAUD, A., CURTIS, T., & WAGUESPACK, B. P. (2018). Controversial advertising and the role of beliefs, emotions and attitudes: The case of Spirit Airlines. Marketing Management Journal, 28(2), 108–126. https://doi.org/10.63963/001c.151129