P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 2, 2018January 01, 2018 CDT
Effects of Menu Calorie Information and Product Image on Millennials’ Purchase Intention
Effects of Menu Calorie Information and Product Image on Millennials’ Purchase Intention
PRACHI GALA, CINDY B. RIPPÉ, ALAN J. DUBINSKY, MONICA J. FAVIA,
GALA, P., RIPPÉ, C. B., DUBINSKY, A. J., & FAVIA, M. J. (2018). Effects of menu calorie information and product image on millennials’ purchase intention. Marketing Management Journal, 28(2), 127–144. https://doi.org/10.63963/001c.151130