P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 28, Issue 2, 2018January 01, 2018 CDT
Brand Experience, Flow and Brand App Loyalty: Examining Consumer Decision Making Within Branded Mobile Apps
Brand Experience, Flow and Brand App Loyalty: Examining Consumer Decision Making Within Branded Mobile Apps
DONNAVIEVE N. SMITH, XIAOYE CHEN,
SMITH, D. N., & CHEN, X. (2018). Brand experience, flow and brand app loyalty: Examining consumer decision making within branded mobile apps. Marketing Management Journal, 28(2), 145–160. https://doi.org/10.63963/001c.151131