P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 1, 2019January 01, 2019 CDT
Is Store or Service Satisfaction More Important to Customer Loyalty?
Is Store or Service Satisfaction More Important to Customer Loyalty?
THOMAS L. POWERS, P. JACK ERIC, SEONGWON CHOI,
POWERS, T. L., ERIC, P. J., & CHOI, S. (2019). Is store or service satisfaction more important to customer loyalty? Marketing Management Journal, 29(1), 16–30. https://doi.org/10.63963/001c.151133