P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 2, 2019January 01, 2019 CDT
Can Social Media Ads Facilitate Retail Therapy? An Investigation of Psychological Outcomes of Ad Engagement in College Females
Can Social Media Ads Facilitate Retail Therapy? An Investigation of Psychological Outcomes of Ad Engagement in College Females
ALISSA RUSSELL, JAMES ROGERS,
RUSSELL, A., & ROGERS, J. (2019). Can social media ads facilitate retail therapy? An investigation of psychological outcomes of ad engagement in college females. Marketing Management Journal, 29(2), 111–121. https://doi.org/10.63963/001c.151136