P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 30, Issue 2, 2020January 01, 2020 CDT
Advertising’s Monetary Contribution to Shareholder Value
Advertising’s Monetary Contribution to Shareholder Value
CHARLES F. BEAUCHAMP, MICHELLE BEDNARZ BEAUCHAMP, KATERINA H. HILL, MATTHEW D. HILL,
BEAUCHAMP, C. F., BEAUCHAMP, M. B., HILL, K. H., & HILL, M. D. (2020). Advertising’s monetary contribution to shareholder value. Marketing Management Journal, 30(2), 104–121. https://doi.org/10.63963/001c.151140