P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 30, Issue 1, 2020January 01, 2020 CDT
The Marketing of Information in the Information Age
The Marketing of Information in the Information Age
CHARLES F. HOFACKER, RONALD E. GOLDSMITH,
HOFACKER, C. F., & GOLDSMITH, R. E. (2020). The marketing of information in the information age. Marketing Management Journal, 30(1), 1–16. https://doi.org/10.63963/001c.151141