P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 30, Issue 1, 2020January 01, 2020 CDT
The Relationship Among Fan-Based League Brand Associations, Brand Equity, and Behavioral Intentions
The Relationship Among Fan-Based League Brand Associations, Brand Equity, and Behavioral Intentions
CEREN EKEBAS-TUREDI, GOKHAN KARAATLI, SERDAR TUREDI,
EKEBAS-TUREDI, C., KARAATLI, G., & TUREDI, S. (2020). The relationship among fan-based league brand associations, brand equity, and behavioral intentions. Marketing Management Journal, 30(1), 17–37. https://doi.org/10.63963/001c.151142