P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 31, Issue 2, 2021January 01, 2021 CDT
Differences in Generation Y and Generation Z: Implications for Marketers
Differences in Generation Y and Generation Z: Implications for Marketers
H. REISENWITZ TIMOTHY,
TIMOTHY, H. R. (2021). Differences in Generation Y and Generation Z: Implications for marketers. Marketing Management Journal, 31(2), 78–92. https://doi.org/10.63963/001c.151146