P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 1, 2022January 01, 2022 CDT
Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing
Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing
Articles in Vol. 32, Issue 1, 2022
Vol. 32, Issue 1, 2022
- Segmenting the Market of In-Store Decision Makers: Implications for Shopper MarketingCATHY J. COBB-WALGRENNAVEEN DONTHUBRUCE PILLING
- An Honest Discussion About Lies: How Components of a Seller’s Lies Can Impact Customer Relationship CommitmentNOELLE BUTSKIROBERT E. BOOSTROMRAVON BONDS
- Dare to Share? The Impacts of Health Crises on Information Needs of Users Evaluating Peer-To-Peer ServicesDEBIKA SIHI
COBB-WALGREN, C. J., DONTHU, N., & PILLING, B. (2022). Segmenting the market of in-store decision makers: Implications for shopper marketing. Marketing Management Journal, 32(1), 1–16. https://doi.org/10.63963/001c.151151