P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 1, 2022January 01, 2022 CDT
Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing
Segmenting the Market of In-Store Decision Makers: Implications for Shopper Marketing
COBB-WALGREN, C. J., DONTHU, N., & PILLING, B. (2022). Segmenting the market of in-store decision makers: Implications for shopper marketing. Marketing Management Journal, 32(1), 1–16. https://doi.org/10.63963/001c.151151