P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 1, 2022January 01, 2022 CDT
An Honest Discussion About Lies: How Components of a Seller’s Lies Can Impact Customer Relationship Commitment
An Honest Discussion About Lies: How Components of a Seller’s Lies Can Impact Customer Relationship Commitment
NOELLE BUTSKI, ROBERT E. BOOSTROM, RAVON BONDS,
BUTSKI, N., BOOSTROM, R. E., & BONDS, R. (2022). An honest discussion about lies: How components of a seller’s lies can impact customer relationship commitment. Marketing Management Journal, 32(1), 17–31. https://doi.org/10.63963/001c.151152