P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 2, 2022January 01, 2022 CDT
What’s in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network Sites
What’s in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network Sites
MARY JANE GARDNER, JOSEPH HAIR, JOANNA PHILLIPS MELANCON,
GARDNER, M. J., HAIR, J., & MELANCON, J. P. (2022). What’s in it for me? Perceived value of marketing activities as a driver of consumer engagement on social network sites. Marketing Management Journal, 32(2), 50–69. https://doi.org/10.63963/001c.151154