P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 2, 2022January 01, 2022 CDT
Ad Affect Sensitivity: Influences on Consumers’ Affect Traces and Their Relationship With Retrospective Ad Evaluations
Ad Affect Sensitivity: Influences on Consumers’ Affect Traces and Their Relationship With Retrospective Ad Evaluations
BURTON, J. L., & GUPTA, P. (2022). Ad affect sensitivity: Influences on consumers’ affect traces and their relationship with retrospective ad evaluations. Marketing Management Journal, 32(2), 70–88. https://doi.org/10.63963/001c.151155