P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 2, 2023January 01, 2023 CDT
The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?
The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?
Michelle D. Steward, James A. Narus, Michelle L. Roehm, Kenneth C. Herbst,
Steward, M. D., Narus, J. A., Roehm, M. L., & Herbst, K. C. (2023). The new math in B2B online reviews: When are negatively-rated suppliers of interest? Marketing Management Journal, 33(2), 1–14. https://doi.org/10.63963/001c.151157