P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 32, Issue 2, 2022January 01, 2022 CDT
Examining the Effectiveness of Messaging During a Pandemic: Implications for Social Marketing
Examining the Effectiveness of Messaging During a Pandemic: Implications for Social Marketing
ELYRIA KEMP, DONG-JUN MIN, JUDITH ANNE GARRETSON FOLSE,
KEMP, E., MIN, D.-J., & FOLSE, J. A. G. (2022). Examining the effectiveness of messaging during a pandemic: Implications for social marketing. Marketing Management Journal, 32(2), 109–125. https://doi.org/10.63963/001c.151158