P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 1, 2023January 01, 2023 CDT
What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing
What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing
Amita Bhadauria, James A. Muncy, Rajesh Iyer,
Bhadauria, A., Muncy, J. A., & Iyer, R. (2023). What puts the binge in binge-watching? Planned versus unplanned multi-episode viewing. Marketing Management Journal, 33(1), 35–50. https://doi.org/10.63963/001c.151163