P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 34, Issue 2, 2024January 01, 2024 CDT
Sales Management Improves SME Performance, but Not Without Marketing Planning
Sales Management Improves SME Performance, but Not Without Marketing Planning
W. Randy Clark, Scott C. Manley, Joseph F. Hair, Ralph I. Williams,
Clark, W. R., Manley, S. C., Hair, J. F., & Williams, R. I. (2024). Sales management improves SME performance, but not without marketing planning. Marketing Management Journal, 34(2), 1–15. https://doi.org/10.63963/001c.151165