P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 34, Issue 2, 2024January 01, 2024 CDT
Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram
Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram
Krishantha Wisenthige, Yamuna Wickramasinghe, Dhananjaya Amarakoon, Uvindya Peiris, Nisandi Jayaweera, Udeshika Pathirana,
Wisenthige, K., Wickramasinghe, Y., Amarakoon, D., Peiris, U., Jayaweera, N., & Pathirana, U. (2024). Post characteristics and engagement in sports influencer partnerships on Instagram. Marketing Management Journal, 34(2), 34–47. https://doi.org/10.63963/001c.151168