P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 1, 1992January 01, 1992 CDT
Managing the Marketing Mix for a Nonprofit Service
Managing the Marketing Mix for a Nonprofit Service
THOMAS G. PONZURICK, LOUIS G. POL, C.L. ABERCROMBIE, ROBERT L. BERL,
Articles in Vol. 2, Issue 1, 1992
Vol. 2, Issue 1, 1992
- Managing the Marketing Mix for a Nonprofit ServiceTHOMAS G. PONZURICKLOUIS G. POLC.L. ABERCROMBIEROBERT L. BERL
- Product Diversification and Firm Development: An Empirical Examination of Contingency RelationshipsDALE A. LUNSFORDRAYMOND W. LaFORGE
PONZURICK, T. G., POL, L. G., ABERCROMBIE, C. L., & BERL, R. L. (1992). Managing the marketing mix for a nonprofit service. Marketing Management Journal, 2(1), 1–12. https://doi.org/10.63963/001c.150625