P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 1, 1992January 01, 1992 CDT
Product Diversification and Firm Development: An Empirical Examination of Contingency Relationships
Product Diversification and Firm Development: An Empirical Examination of Contingency Relationships
DALE A. LUNSFORD, RAYMOND W. LaFORGE,
Articles in Vol. 2, Issue 1, 1992
Vol. 2, Issue 1, 1992
- Managing the Marketing Mix for a Nonprofit ServiceTHOMAS G. PONZURICKLOUIS G. POLC.L. ABERCROMBIEROBERT L. BERL
- Product Diversification and Firm Development: An Empirical Examination of Contingency RelationshipsDALE A. LUNSFORDRAYMOND W. LaFORGE
LUNSFORD, D. A., & LaFORGE, R. W. (1992). Product diversification and firm development: An empirical examination of contingency relationships. Marketing Management Journal, 2(1), 13–26. https://doi.org/10.63963/001c.150627