P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 1, 1993January 01, 1993 CDT
The Use of Video Direct Mail by Retail Managers: Implications for Store Image and Consumer Purchase Intention
The Use of Video Direct Mail by Retail Managers: Implications for Store Image and Consumer Purchase Intention
Carolyn A. Tripp, Kenneth E. Clow, Brooks A. Freeman,
Articles in Vol. 3, Issue 1, 1993
Vol. 3, Issue 1, 1993
- Ethical Ideology and Its Influence on the Norms and Judgments of Marketing PractitionersSCOTT J. VITELLANUSORN SINGHAPAKDI
- Complaint Intentions and Behavior for Products Versus ServicesWilliam E. WarrenFaye W. Gilbert
- A Product-Specific Examination of Shopping Mode ChoiceVicki L. BlakneyWilliam S. Sekely
- Adolescent Purchasing Agents: Key Predictors of Frequent PurchasersJane P. WaylandBarbara J. Coe
- An Investigation of Avoidancebehavior in Mall-Intercept Market ResearchBruce D. KeillorRobert J. Sutton
- The Use of Video Direct Mail by Retail Managers: Implications for Store Image and Consumer Purchase IntentionCarolyn A. TrippKenneth E. ClowBrooks A. Freeman
- Atmospherics as an Emerging Influence in the Design of Exchange EnvironmentsRonald E. MillimanDouglas L. Fugate
Tripp, C. A., Clow, K. E., & Freeman, B. A. (1993). The use of video direct mail by retail managers: Implications for store image and consumer purchase intention. Marketing Management Journal, 3(1), 57–65. https://doi.org/10.63963/001c.150637