P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 2, 2002January 01, 2002 CDT
The Impact of Market Orientation on Espirit De Corps, Customer Orientation, and Business Performance
The Impact of Market Orientation on Espirit De Corps, Customer Orientation, and Business Performance
MICHAEL PROVITERA, JOSEPH HAIR, WILLIAM JOHNSON, RICHARD PLANK,
PROVITERA, M., HAIR, J., JOHNSON, W., & PLANK, R. (2002). The impact of market orientation on espirit de corps, customer orientation, and business performance. Marketing Management Journal, 12(2), 67–79. https://doi.org/10.63963/001c.150803