P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 2, 2002January 01, 2002 CDT
Dynamic Co-Existence of Company-Owned and Franchised Outlets Within a Company: A Framework of the Franchisor’s Perspective
Dynamic Co-Existence of Company-Owned and Franchised Outlets Within a Company: A Framework of the Franchisor’s Perspective
BOONGHEE YOO, ROBERT E. SIBLEY,
Articles in Vol. 12, Issue 2, 2002
Vol. 12, Issue 2, 2002
- Salesforce Automation: An Exploratory Study on Sales Professionals’ Perceptions of Performance BenefitsJAMES STODDARDSTEPHEN CLOPTONRAMON AVILA
- The Impact of Post-Complaint Satisfaction With the Salesperson, Retailer, and Manufacturer on Relationship CommitmentPHYLIS MANSFIELDJACQUELYN WARWICK
- Dynamic Co-Existence of Company-Owned and Franchised Outlets Within a Company: A Framework of the Franchisor’s PerspectiveBOONGHEE YOOROBERT E. SIBLEY
- Environmental Change and the Dissolution of RelationshipsRUSSELL SMITH
- Evolving Leader-Member Exchange (LMX) Theory and Market-Oriented Lateral Leaders in Turbulent Global MarketsR. RAY GEHANI
- The Impact of Market Orientation on Espirit De Corps, Customer Orientation, and Business PerformanceMICHAEL PROVITERAJOSEPH HAIRWILLIAM JOHNSONRICHARD PLANK
- Marketers’ Attitudes Toward Consumer Privacy: Does Political Orientation Make a DifferenceBARBARA OATESRAYMOND TAYLORBOBBY VAUGHT
- Consumer Confidence and Consumer Response to the September 11 Terrorist AttacksTIMOTHY GRAEFF
- Are Smaller Manufacturing Enterprises (SMEs) Ready to Do Business With Sophisticated Buying Organizations (SBOs)? A Profile of Selected Marketing Policies and Practices of 1690 SMEsGERALD UDELLTAMI KNOTTSSTEPHEN JONES
- Complying With the ADA: An Examination of Department and Specialty StoresJANE P. WAYLANDCATHY OWENS SWIFT
- The Dark Side of International E-Commerce: LogisticsKEGENG XUTIMOTHY WILKINSONLANCE ELIOT BROUTHERS
- Where No Other Has Gone Before: How Acura, Lexus, and Infiniti Successfully Attacked the U.S. Car Market Utilizing Ancient Chinese Military PrinciplesALLEN MARBERSYROUS KOOROSREBECCA WRIGHTPAUL WELLEN
- Merger Madness in the Alcohol IndustryNORA GANIM BARNES
YOO, B., & SIBLEY, R. E. (2002). Dynamic co-existence of company-owned and franchised outlets within a company: A framework of the franchisor’s perspective. Marketing Management Journal, 12(2), 23–38. https://doi.org/10.63963/001c.150804