P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 20, Issue 2, 2010January 01, 2010 CDT
Optimizing CRM: A Framework for Enhancing Profitability and Increasing Lifetime Value of Customers
Optimizing CRM: A Framework for Enhancing Profitability and Increasing Lifetime Value of Customers
RAMENDRA THAKUR, JOHN H. SUMMEY,
THAKUR, R., & SUMMEY, J. H. (2010). Optimizing CRM: A framework for enhancing profitability and increasing lifetime value of customers. Marketing Management Journal, 20(2), 140–151. https://doi.org/10.63963/001c.151024