P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 1, 2015January 01, 2015 CDT
When Perception Isn’t Reality: An Examination of Consumer Perceptions of Innovation
When Perception Isn’t Reality: An Examination of Consumer Perceptions of Innovation
MARK R. GLEIM, STEPHANIE J. LAWSON, STACEY G. ROBINSON,
Articles in Vol. 25, Issue 1, 2015
Vol. 25, Issue 1, 2015
- Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for StatusJACQUELINE K. EASTMANKEVIN L. EASTMAN
- When Perception Isn’t Reality: An Examination of Consumer Perceptions of InnovationMARK R. GLEIMSTEPHANIE J. LAWSONSTACEY G. ROBINSON
- Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand RelationshipLEI HUANG
- Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy ViolationROBERT S. MOOREMELISSA L. MOOREKEVIN J. SHANAHANALISHA HORKYBRITNEY MACK
GLEIM, M. R., LAWSON, S. J., & ROBINSON, S. G. (2015). When perception isn’t reality: An examination of consumer perceptions of innovation. Marketing Management Journal, 25(1), 16–26. https://doi.org/10.63963/001c.151078