P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 25, Issue 1, 2015January 01, 2015 CDT
Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand Relationship
Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand Relationship
LEI HUANG,
Articles in Vol. 25, Issue 1, 2015
Vol. 25, Issue 1, 2015
- Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for StatusJACQUELINE K. EASTMANKEVIN L. EASTMAN
- When Perception Isn’t Reality: An Examination of Consumer Perceptions of InnovationMARK R. GLEIMSTEPHANIE J. LAWSONSTACEY G. ROBINSON
- Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-Brand RelationshipLEI HUANG
- Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy ViolationROBERT S. MOOREMELISSA L. MOOREKEVIN J. SHANAHANALISHA HORKYBRITNEY MACK
HUANG, L. (2015). Quality or responsibility? The impact of two categories of corporate social responsibility on the consumer-brand relationship. Marketing Management Journal, 25(1), 27–41. https://doi.org/10.63963/001c.151080