P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 1, 2014January 01, 2014 CDT
Investigating Connectedness to Brand Users: How Important Is Social Interaction?
Investigating Connectedness to Brand Users: How Important Is Social Interaction?
WILLIAM C. MARTIN, JOEL E. COLLIER, BRIAN T. ENGELLAND,
Articles in Vol. 24, Issue 1, 2014
Vol. 24, Issue 1, 2014
- The Use of Dominance Analysis to Identify Key Factors in Salespeople’s Affective Commitment Toward the Sales Manager and Organizational CommitmentSTACEY SCHETZSLETANYA DROLLINGER
- Investigating Connectedness to Brand Users: How Important Is Social Interaction?WILLIAM C. MARTINJOEL E. COLLIERBRIAN T. ENGELLAND
- Vividness Effects on Value and Risk for Radical InnovationsARJUN CHAUDHURICAMELIA MICUMOUSUMI BOSE
- The Influence of Role Ambiguity and Goal Acceptance on Salesperson Performance and CommitmentDOUGLAS AMYXDHEERAJ SHARMABRUCE L. ALFORD
- What Makes Social Shoppers Click 7? The Role of Social Rewards in Social ShoppingKESHA K. COKERROBERT E. BOOSTROMSUZANNE A. ALTOBELLO
- A Multi-Dimensional Model of Perceived Risk in Spectator SportMICHAEL S. CARROLLDANIEL P. CONNAUGHTONJOHN O. SPENGLERKEVIN K. BYON
- Market Orientation in Small Businesses: Creative or Lacking?MONICA PERRY
MARTIN, W. C., COLLIER, J. E., & ENGELLAND, B. T. (2014). Investigating connectedness to brand users: How important is social interaction? Marketing Management Journal, 24(1), 16–29. https://doi.org/10.63963/001c.151090