P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 24, Issue 1, 2014January 01, 2014 CDT
Vividness Effects on Value and Risk for Radical Innovations
Vividness Effects on Value and Risk for Radical Innovations
ARJUN CHAUDHURI, CAMELIA MICU, MOUSUMI BOSE,
Articles in Vol. 24, Issue 1, 2014
Vol. 24, Issue 1, 2014
- The Use of Dominance Analysis to Identify Key Factors in Salespeople’s Affective Commitment Toward the Sales Manager and Organizational CommitmentSTACEY SCHETZSLETANYA DROLLINGER
- Investigating Connectedness to Brand Users: How Important Is Social Interaction?WILLIAM C. MARTINJOEL E. COLLIERBRIAN T. ENGELLAND
- Vividness Effects on Value and Risk for Radical InnovationsARJUN CHAUDHURICAMELIA MICUMOUSUMI BOSE
- The Influence of Role Ambiguity and Goal Acceptance on Salesperson Performance and CommitmentDOUGLAS AMYXDHEERAJ SHARMABRUCE L. ALFORD
- What Makes Social Shoppers Click 7? The Role of Social Rewards in Social ShoppingKESHA K. COKERROBERT E. BOOSTROMSUZANNE A. ALTOBELLO
- A Multi-Dimensional Model of Perceived Risk in Spectator SportMICHAEL S. CARROLLDANIEL P. CONNAUGHTONJOHN O. SPENGLERKEVIN K. BYON
- Market Orientation in Small Businesses: Creative or Lacking?MONICA PERRY
CHAUDHURI, A., MICU, C., & BOSE, M. (2014). Vividness effects on value and risk for radical innovations. Marketing Management Journal, 24(1), 30–51. https://doi.org/10.63963/001c.151091