P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 1, 2019January 01, 2019 CDT
How Social Media Use by Salespeople Translates Into Sales Performance: The Mediating Role of Sales Strategy
How Social Media Use by Salespeople Translates Into Sales Performance: The Mediating Role of Sales Strategy
ANIEFRE EDDIE INYANG,
INYANG, A. E. (2019). How social media use by salespeople translates into sales performance: The mediating role of sales strategy. Marketing Management Journal, 29(1), 1–15. https://doi.org/10.63963/001c.151132