P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 29, Issue 1, 2019January 01, 2019 CDT
How Social Media Use by Salespeople Translates Into Sales Performance: The Mediating Role of Sales Strategy
How Social Media Use by Salespeople Translates Into Sales Performance: The Mediating Role of Sales Strategy
Social Media UseSalespeopleSales PerformanceSales StrategyTask-Technology Fit TheoryCustomer Relationship
PerformanceSales Experience
Articles in Vol. 29, Issue 1, 2019
Vol. 29, Issue 1, 2019
- How Social Media Use by Salespeople Translates Into Sales Performance: The Mediating Role of Sales StrategyANIEFRE EDDIE INYANG
- Is Store or Service Satisfaction More Important to Customer Loyalty?THOMAS L. POWERSP. JACK ERICSEONGWON CHOI
- When Good Business Relationships Go Bad: A Quantitative Analysis of Dark Side Variables in Mature Supply Chain RelationshipsHEATHER MONTEIROJACQUELINE K. EASTMANC. DAVID SHEPHERDKEVIN L. EASTMANKARL MANRODTDORA E. BOCK
INYANG, A. E. (2019). How Social Media Use by Salespeople Translates Into Sales Performance: The Mediating Role of Sales Strategy. Marketing Management Journal, 29(1), 1–15. https://doi.org/10.63963/001c.151132