P-ISSN 1534-973X
E-ISSN 2329-9762
Articles in Vol. 30, Issue 1, 2020
Vol. 30, Issue 1, 2020
- The Marketing of Information in the Information AgeCHARLES F. HOFACKERRONALD E. GOLDSMITH
- The Relationship Among Fan-Based League Brand Associations, Brand Equity, and Behavioral IntentionsCEREN EKEBAS-TUREDIGOKHAN KARAATLISERDAR TUREDI
- Narcissism Versus Machiavellianism and the Role of Self Control Towards Social DesirabilityPRACHI B. GALARAHUL S. CHAUHANROBERT A. KING
HOFACKER, C. F., & GOLDSMITH, R. E. (2020). The marketing of information in the information age. Marketing Management Journal, 30(1), 1–16. https://doi.org/10.63963/001c.151141