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P-ISSN 1534-973X
E-ISSN 2329-9762
Research Article
Vol. 31, Issue 1, 2021January 01, 2021 CDT

How Internet Penetration Affects Local B&M Retailers

JOSÉ-DOMINGO MORA,
Internet PenetrationBricks-and-MortarRetailIntensityDiversitySME's
Copyright Logoccby-4.0 • https://doi.org/10.63963/001c.151147
Marketing Management Journal
MORA, J.-D. (2021). How internet penetration affects local B&M retailers. Marketing Management Journal, 31(1), 25–33. https:/​/​doi.org/​10.63963/​001c.151147
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