P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 31, Issue 1, 2021January 01, 2021 CDT
Customer and Competitor Orientation, Innovation and Performance in Small and Medium Sized Enterprises
Customer and Competitor Orientation, Innovation and Performance in Small and Medium Sized Enterprises
RICHARD L. FLIGHT, ACHIRA SEDARI MUDIYANSELAGE,
FLIGHT, R. L., & MUDIYANSELAGE, A. S. (2021). Customer and competitor orientation, innovation and performance in small and medium sized enterprises. Marketing Management Journal, 31(1), 1–24. https://doi.org/10.63963/001c.151148