P-ISSN 1534-973X
E-ISSN 2329-9762
Articles in Vol. 33, Issue 1, 2023
Vol. 33, Issue 1, 2023
- Redefining the Sales Call: The Buyer’s PerspectiveM. Judith BillupsJoe Hair
- Resale Stores in the United States: Do They Communicate an Earth-Friendly Message?Sharon ParsonsRobert Douglas
- What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode ViewingAmita BhadauriaJames A. MuncyRajesh Iyer
Billups, M. J., & Hair, J. (2023). Redefining the sales call: The buyer’s perspective. Marketing Management Journal, 33(1), 1–17. https://doi.org/10.63963/001c.151160