P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 1, 2023January 01, 2023 CDT
What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing
What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing
Binge-watchingMulti-episode viewingVideo-on-demandExcessive consumptionMaladaptive consumptionImpulsivitySelf-control
Articles in Vol. 33, Issue 1, 2023
Vol. 33, Issue 1, 2023
- Redefining the Sales Call: The Buyer’s PerspectiveM. Judith BillupsJoe Hair
- Resale Stores in the United States: Do They Communicate an Earth-Friendly Message?Sharon ParsonsRobert Douglas
- What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode ViewingAmita BhadauriaJames A. MuncyRajesh Iyer
Bhadauria, A., Muncy, J. A., & Iyer, R. (2023). What puts the binge in binge-watching? Planned versus unplanned multi-episode viewing. Marketing Management Journal, 33(1), 35–50. https://doi.org/10.63963/001c.151163