P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 34, Issue 1, 2024January 01, 2024 CDT
Industrial Buyer-Seller Exchanges: The Impact of a Disruptive Event
Industrial Buyer-Seller Exchanges: The Impact of a Disruptive Event
Brian N. Rutherford, Ryan Matthews, Diane Edmondson, Lucy Matthews,
Rutherford, B. N., Matthews, R., Edmondson, D., & Matthews, L. (2024). Industrial buyer-seller exchanges: The impact of a disruptive event. Marketing Management Journal, 34(1), 1–15. https://doi.org/10.63963/001c.151167