P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 34, Issue 1, 2024January 01, 2024 CDT
Unveiling the Power of Social CRM: Catalysts and Impact on Elevating Tourism Firm Performance
Unveiling the Power of Social CRM: Catalysts and Impact on Elevating Tourism Firm Performance
SCRM CapabilitiesTourism IndustryPerformanceGuest HousesTechnological OrientationConsumer Co-creationInnovative Culture
Articles in Vol. 34, Issue 1, 2024
Vol. 34, Issue 1, 2024
- Industrial Buyer-Seller Exchanges: The Impact of a Disruptive EventBrian N. RutherfordRyan MatthewsDiane EdmondsonLucy Matthews
- Addressing the Coronavirus in the Long-Term: The Perception of Factors That Prevent the Spread and Physical Activity in Older and Younger ConsumersTimothy H. Reisenwitz
- Unveiling the Power of Social CRM: Catalysts and Impact on Elevating Tourism Firm PerformanceManel NajarSouad Maghraoui
Najar, M., & Maghraoui, S. (2024). Unveiling the Power of Social CRM: Catalysts and Impact on Elevating Tourism Firm Performance. Marketing Management Journal, 34(1), 25–38. https://doi.org/10.63963/001c.151170