P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 1, 1994January 01, 1994 CDT
Agency Theory’s Answer to the Make or Buy Decision of Vertically Integrating the Sales Function
Agency Theory’s Answer to the Make or Buy Decision of Vertically Integrating the Sales Function
GREGORY B. TURNER,
Articles in Vol. 4, Issue 1, 1994
Vol. 4, Issue 1, 1994
- The Impact of Buyer-Seller Relationships on Organizational PurchasingMARK C. HALLC.P. RAO
- The Relative Importance of Verbal and Nonverbal Communication in a Sales Situation: An Exploratory StudyKENNETH P. DE MEUSEROBERT C. ERFFMEYER
- Male Versus Female Salespeople: Perceptual Distinctions Contributing to Success and Failure in SalesR. STEPHEN PARKERCHARLES E. PETTIJOHN
- Agency Theory’s Answer to the Make or Buy Decision of Vertically Integrating the Sales FunctionGREGORY B. TURNER
- Bank Advertisement Content and Small Business Executive Information NeedsDAVID M. ANDRUS
- The Trade Area Profiling System: A Methodology for Macro-Level Retail Site EvaluationJAMES E. FINCHSTEPHEN C. BROKAW
- Factors That Impact the Outcomes of Focus Group SessionsJO ANN L. ASQUITH
- Attitudes of Senior Managers in Large and Small Business Toward the Use of Facsimile Technology as a Medium for AdvertisingPHILLIP C. WRIGHT
TURNER, G. B. (1994). Agency theory’s answer to the make or buy decision of vertically integrating the sales function. Marketing Management Journal, 4(1), 26–34. https://doi.org/10.63963/001c.150649