P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 1, 1994January 01, 1994 CDT
Attitudes of Senior Managers in Large and Small Business Toward the Use of Facsimile Technology as a Medium for Advertising
Attitudes of Senior Managers in Large and Small Business Toward the Use of Facsimile Technology as a Medium for Advertising
PHILLIP C. WRIGHT,
Articles in Vol. 4, Issue 1, 1994
Vol. 4, Issue 1, 1994
- The Impact of Buyer-Seller Relationships on Organizational PurchasingMARK C. HALLC.P. RAO
- The Relative Importance of Verbal and Nonverbal Communication in a Sales Situation: An Exploratory StudyKENNETH P. DE MEUSEROBERT C. ERFFMEYER
- Male Versus Female Salespeople: Perceptual Distinctions Contributing to Success and Failure in SalesR. STEPHEN PARKERCHARLES E. PETTIJOHN
- Agency Theory’s Answer to the Make or Buy Decision of Vertically Integrating the Sales FunctionGREGORY B. TURNER
- Bank Advertisement Content and Small Business Executive Information NeedsDAVID M. ANDRUS
- The Trade Area Profiling System: A Methodology for Macro-Level Retail Site EvaluationJAMES E. FINCHSTEPHEN C. BROKAW
- Factors That Impact the Outcomes of Focus Group SessionsJO ANN L. ASQUITH
- Attitudes of Senior Managers in Large and Small Business Toward the Use of Facsimile Technology as a Medium for AdvertisingPHILLIP C. WRIGHT
WRIGHT, P. C. (1994). Attitudes of senior managers in large and small business toward the use of facsimile technology as a medium for advertising. Marketing Management Journal, 4(1), 65–71. https://doi.org/10.63963/001c.150653