P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 2, 1994January 01, 1994 CDT
Role Portrayal of Women in Indian Versus American Magazine Advertisements: A Comparative Study
Role Portrayal of Women in Indian Versus American Magazine Advertisements: A Comparative Study
SCOTT J. VITELL, KUMAR C. RALLAPALLI, RENE DESBORDE,
Articles in Vol. 4, Issue 2, 1994
Vol. 4, Issue 2, 1994
- Fear Arousal, Prior Product Usage, and Persuasion: An Advertising StudyJAMES T. STRONGMICHAEL F. D’AMICO
- An Investigation of Consumer External Information Search for Professional ServicesMICHAEL T. ELLIOTT
- Psychological Determinants of Effective Sales PresentationsROGER P. MCINTYREMARTIN S. MELOCHE
- Role Portrayal of Women in Indian Versus American Magazine Advertisements: A Comparative StudySCOTT J. VITELLKUMAR C. RALLAPALLIRENE DESBORDE
- The Impact of a Social Desirability Bias on Consumer Ethnocentrism Research: A Cross-National PerspectiveG. TOMAS M. HULTBRUCE D. KEILLOR
- SERVPERF Versus SERVQUAL: A Marketing Management Dilemma When Assessing Service QualityKEVIN M. ELLIOTT
VITELL, S. J., RALLAPALLI, K. C., & DESBORDE, R. (1994). Role portrayal of women in Indian versus American magazine advertisements: A comparative study. Marketing Management Journal, 4(2), 37–47. https://doi.org/10.63963/001c.150658