P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 2, 1994January 01, 1994 CDT
Role Portrayal of Women in Indian Versus American Magazine Advertisements: A Comparative Study
Role Portrayal of Women in Indian Versus American Magazine Advertisements: A Comparative Study
SCOTT J. VITELL, KUMAR C. RALLAPALLI, RENE DESBORDE,
VITELL, S. J., RALLAPALLI, K. C., & DESBORDE, R. (1994). Role portrayal of women in Indian versus American magazine advertisements: A comparative study. Marketing Management Journal, 4(2), 37–47. https://doi.org/10.63963/001c.150658