Psychological determinants of effective sales presentations

ROGER P. MCINTYRE; MARTIN S. MELOCHE

doi:10.63963/001c.150660

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MCINTYRE, R. P., & MELOCHE, M. S. (1994). Psychological determinants of effective sales presentations. Marketing Management Journal, 4(2), 23–36. https://doi.org/10.63963/001c.150660

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Psychological Determinants of Effective Sales Presentations