P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 2, 1994January 01, 1994 CDT
Psychological Determinants of Effective Sales Presentations
Psychological Determinants of Effective Sales Presentations
ROGER P. MCINTYRE, MARTIN S. MELOCHE,
Articles in Vol. 4, Issue 2, 1994
Vol. 4, Issue 2, 1994
- Fear Arousal, Prior Product Usage, and Persuasion: An Advertising StudyJAMES T. STRONGMICHAEL F. D’AMICO
- An Investigation of Consumer External Information Search for Professional ServicesMICHAEL T. ELLIOTT
- Psychological Determinants of Effective Sales PresentationsROGER P. MCINTYREMARTIN S. MELOCHE
- Role Portrayal of Women in Indian Versus American Magazine Advertisements: A Comparative StudySCOTT J. VITELLKUMAR C. RALLAPALLIRENE DESBORDE
- The Impact of a Social Desirability Bias on Consumer Ethnocentrism Research: A Cross-National PerspectiveG. TOMAS M. HULTBRUCE D. KEILLOR
- SERVPERF Versus SERVQUAL: A Marketing Management Dilemma When Assessing Service QualityKEVIN M. ELLIOTT
MCINTYRE, R. P., & MELOCHE, M. S. (1994). Psychological determinants of effective sales presentations. Marketing Management Journal, 4(2), 23–36. https://doi.org/10.63963/001c.150660