P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 5, Issue 1, 1995January 01, 1995 CDT
Selecting Marketing Strategy Through Environmental Analysis
Selecting Marketing Strategy Through Environmental Analysis
CARL L. SAXBY, RICHARD C. PETERSON, C. L. ABERCROMBIE,
Articles in Vol. 5, Issue 1, 1995
Vol. 5, Issue 1, 1995
- Dimensions of Quality: Considerations in the Context of Consumer GoodsAJAY MENONJHINUK CHOWDHURY
- Selecting Marketing Strategy Through Environmental AnalysisCARL L. SAXBYRICHARD C. PETERSONC. L. ABERCROMBIE
- Identification of Determinant Attributes of Automobiles: Objective Analogues of Perceptual ConstructsPOLA B. GUPTAKENNETH R. LORD
- Using the Muthen Model as a Choice Model: Monte Carlo Experiments and Application to Panel DataS. PRASAD KANTAMNENICHARLES F. HOFACKER
- Bank Transactions: Satisfaction and Customer AttributesJ. A. F. NICHOLLSSYDNEY ROSLOWJOHN TSALIKIS
- U.S. Exporters’ Competitiveness as Perceived by Taiwanese Importers: Strategic ImplicationsC. P. RAOSRIVATSA SESHADRIJACOB JOU
- Cooperative Strategies in Retailing: A Premonitory AssessmentLINDA M. CUSHMANCARL L. DYER
SAXBY, C. L., PETERSON, R. C., & ABERCROMBIE, C. L. (1995). Selecting marketing strategy through environmental analysis. Marketing Management Journal, 5(1), 16–20. https://doi.org/10.63963/001c.150659