P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 5, Issue 1, 1995January 01, 1995 CDT
Selecting Marketing Strategy Through Environmental Analysis
Selecting Marketing Strategy Through Environmental Analysis
CARL L. SAXBY, RICHARD C. PETERSON, C. L. ABERCROMBIE,
SAXBY, C. L., PETERSON, R. C., & ABERCROMBIE, C. L. (1995). Selecting marketing strategy through environmental analysis. Marketing Management Journal, 5(1), 16–20. https://doi.org/10.63963/001c.150659