P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 5, Issue 1, 1995January 01, 1995 CDT
Dimensions of Quality: Considerations in the Context of Consumer Goods
Dimensions of Quality: Considerations in the Context of Consumer Goods
AJAY MENON, JHINUK CHOWDHURY,
MENON, A., & CHOWDHURY, J. (1995). Dimensions of quality: Considerations in the context of consumer goods. Marketing Management Journal, 5(1), 1–15. https://doi.org/10.63963/001c.150663