P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 1, 1996January 01, 1996 CDT
Understanding Value: The Role of Consumer Preferences
Understanding Value: The Role of Consumer Preferences
K. N. RAJENDRAN, HARI S. HARIHARAN,
Articles in Vol. 6, Issue 1, 1996
Vol. 6, Issue 1, 1996
- Role of Positioning Strategies on Consumer Evaluations of Brand ExtensionsSHIVA NANDANMONICA NANDAN
- Understanding Value: The Role of Consumer PreferencesK. N. RAJENDRANHARI S. HARIHARAN
- Green Marketing: Do Corporate Strategies Reflect Experts’ Advice?LORI S. FELDMANSUSAN M. STACHLER
- Consumer Reactions to Bi-National Products: Implications for International MarketersMOONKYU LEEFRANCIS M. ULGADO
- Examining the Partnership Mentality: Key Factors in Purchasing RelationshipsJOYCE A. YOUNGFAYE W. GILBERTFAYE S. MCINTYRE
- Competitor Intelligence Among Industrial Wholesalers: An Exploratory StudyMARK PEYROTDORIS VAN DORENKATHLEEN ALLENNANCY CHILDS
- Antecedents of Salesperson Adaptive Behavior: The Effects of Relational, Self-Consciousness, and Experiential VariablesCHARLES D. BODKINTHOMAS H. STEVENSON
RAJENDRAN, K. N., & HARIHARAN, H. S. (1996). Understanding value: The role of consumer preferences. Marketing Management Journal, 6(1), 8–19. https://doi.org/10.63963/001c.150678