P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
A Retailer’s International Involvement: Conceptualization of Its Determinants
A Retailer’s International Involvement: Conceptualization of Its Determinants
IRENA VIDA,
VIDA, I. (1997). A retailer’s international involvement: Conceptualization of its determinants. Marketing Management Journal, 7(2), 14–22. https://doi.org/10.63963/001c.150699