P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
The Customer Value/mission (CV/M) Matrix and an Application Process for All Portfolio Planning
The Customer Value/mission (CV/M) Matrix and an Application Process for All Portfolio Planning
ROGER GOMES, PATRICIA KNOWLES,
Articles in Vol. 7, Issue 2, 1997
Vol. 7, Issue 2, 1997
- Environmental Activities Related to Social Responsibility and Ethical ClimateO. C. FERRELLDEBBIE THORNE LECLAIRLINDA FERRELL
- A Retailer’s International Involvement: Conceptualization of Its DeterminantsIRENA VIDA
- The Effective Use of Endorsements in Advertising: The Relationship Between “Match-Up” and InvolvementALLEN SCHAEFERBRUCE KEILLOR
- The Customer Value/mission (CV/M) Matrix and an Application Process for All Portfolio PlanningROGER GOMESPATRICIA KNOWLES
- Product Elimination Decisions: A Comparison of Consumer and Industrial ProductsMARK MITCHELLRONALD TAYLORFARUK TANYEL
- Unexercised Channel Power Related to the Costs of Using Different Types of Power SourcesLYNNE RICHARDSONJOHN SWAN
- Promotional Services for American Exports: Origins, Evolution, and Marketing Problems of a Government AgencyTHOMAS GREER
- Conflict Management Interventions During a Service-Oriented TQM ProgramKEVIN WESTBROOKG. TOMAS HULT
- Marketing Enhancement of Management ConceptsDILLARD TINSLEY
- The Credibility of Using Students as Surrogates in Empirical Research: A New Perspective on an Old IssueTHOMAS BERGMANNJOYCE GRAHN
GOMES, R., & KNOWLES, P. (1997). The customer value/mission (CV/M) matrix and an application process for all portfolio planning. Marketing Management Journal, 7(2), 34–43. https://doi.org/10.63963/001c.150702