P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
The Customer Value/mission (CV/M) Matrix and an Application Process for All Portfolio Planning
The Customer Value/mission (CV/M) Matrix and an Application Process for All Portfolio Planning
ROGER GOMES, PATRICIA KNOWLES,
GOMES, R., & KNOWLES, P. (1997). The customer value/mission (CV/M) matrix and an application process for all portfolio planning. Marketing Management Journal, 7(2), 34–43. https://doi.org/10.63963/001c.150702