P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
Unexercised Channel Power Related to the Costs of Using Different Types of Power Sources
Unexercised Channel Power Related to the Costs of Using Different Types of Power Sources
LYNNE RICHARDSON, JOHN SWAN,
Articles in Vol. 7, Issue 2, 1997
Vol. 7, Issue 2, 1997
- Environmental Activities Related to Social Responsibility and Ethical ClimateO. C. FERRELLDEBBIE THORNE LECLAIRLINDA FERRELL
- A Retailer’s International Involvement: Conceptualization of Its DeterminantsIRENA VIDA
- The Effective Use of Endorsements in Advertising: The Relationship Between “Match-Up” and InvolvementALLEN SCHAEFERBRUCE KEILLOR
- The Customer Value/mission (CV/M) Matrix and an Application Process for All Portfolio PlanningROGER GOMESPATRICIA KNOWLES
- Product Elimination Decisions: A Comparison of Consumer and Industrial ProductsMARK MITCHELLRONALD TAYLORFARUK TANYEL
- Unexercised Channel Power Related to the Costs of Using Different Types of Power SourcesLYNNE RICHARDSONJOHN SWAN
- Promotional Services for American Exports: Origins, Evolution, and Marketing Problems of a Government AgencyTHOMAS GREER
- Conflict Management Interventions During a Service-Oriented TQM ProgramKEVIN WESTBROOKG. TOMAS HULT
- Marketing Enhancement of Management ConceptsDILLARD TINSLEY
- The Credibility of Using Students as Surrogates in Empirical Research: A New Perspective on an Old IssueTHOMAS BERGMANNJOYCE GRAHN
RICHARDSON, L., & SWAN, J. (1997). Unexercised channel power related to the costs of using different types of power sources. Marketing Management Journal, 7(2), 56–69. https://doi.org/10.63963/001c.150704