P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
Unexercised Channel Power Related to the Costs of Using Different Types of Power Sources
Unexercised Channel Power Related to the Costs of Using Different Types of Power Sources
LYNNE RICHARDSON, JOHN SWAN,
RICHARDSON, L., & SWAN, J. (1997). Unexercised channel power related to the costs of using different types of power sources. Marketing Management Journal, 7(2), 56–69. https://doi.org/10.63963/001c.150704