P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 2, 1999January 01, 1999 CDT
Relational Versus Discrete Exchanges: The Role of Trust and Commitment in Determining Customer Satisfaction
Relational Versus Discrete Exchanges: The Role of Trust and Commitment in Determining Customer Satisfaction
RANDI PRILUCK GROSSMAN,
GROSSMAN, R. P. (1999). Relational versus discrete exchanges: The role of trust and commitment in determining customer satisfaction. Marketing Management Journal, 9(2), 47–58. https://doi.org/10.63963/001c.150732