P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 2, 1999January 01, 1999 CDT
Marketing Strategy and Organizational Culture: A Conceptual and Empirical Integration
Marketing Strategy and Organizational Culture: A Conceptual and Empirical Integration
THOMAS L. BAKER, TAMMY G. HUNT, JON M. HAWES,
Articles in Vol. 9, Issue 2, 1999
Vol. 9, Issue 2, 1999
- The Relationship Between Market-Based Organizational Learning Orientation and Organizational Structure Across Various Contingency VariablesVINCENTIA (CINDY) CLAYCOMBSTEPHEN J. MILLER
- An Extended Typology of Strategic Orientation and Its Linkages to Product InnovativenessBRIAN T. ENGELLANDJOHN H. SUMMEY
- Marketing Strategy and Organizational Culture: A Conceptual and Empirical IntegrationTHOMAS L. BAKERTAMMY G. HUNTJON M. HAWES
- Relational Versus Discrete Exchanges: The Role of Trust and Commitment in Determining Customer SatisfactionRANDI PRILUCK GROSSMAN
- Supervisory Antecedents to the Customer Orientation and Job Satisfaction of Salespeople: An Empirical InvestigationRAMON A. AVILARAGHU TADEPALLI
- Sales Force Control System Outcomes: A Comparison of the Beliefs of Salespeople and Sales ManagersCHARLES J. QUIGLEYFRANK G. BINGHAM
- The Role of Perceived Equity and Justice in Managing the Modern Sales ForceJAMES A. ROBERTSLAWRENCE B. CHONKO
- Consumer Rumors and Corporate Communications: Rumor Etiology, Background, and Potential Devastating ConsequencesTHOMAS J. STEELESUSAN M. SMITHWILLIAM H. MCBROOM
- The Influence of Hispanic Teenagers on Purchase Decisions: Cross-cultural and Gender DifferencesSALIL TALPADEMEDHA TALPADE
- Clay Feet of Marketing Decision SciencesMICHAEL ENRIGHTKRISHNA S. DHIR
- Marketing Planning for Growth: A View From the PortELAINE S. POTOKER
BAKER, T. L., HUNT, T. G., & HAWES, J. M. (1999). Marketing strategy and organizational culture: A conceptual and empirical integration. Marketing Management Journal, 9(2), 32–46. https://doi.org/10.63963/001c.150736