P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 2, 1999January 01, 1999 CDT
Clay Feet of Marketing Decision Sciences
Clay Feet of Marketing Decision Sciences
MICHAEL ENRIGHT, KRISHNA S. DHIR,
Articles in Vol. 9, Issue 2, 1999
Vol. 9, Issue 2, 1999
- The Relationship Between Market-Based Organizational Learning Orientation and Organizational Structure Across Various Contingency VariablesVINCENTIA (CINDY) CLAYCOMBSTEPHEN J. MILLER
- An Extended Typology of Strategic Orientation and Its Linkages to Product InnovativenessBRIAN T. ENGELLANDJOHN H. SUMMEY
- Marketing Strategy and Organizational Culture: A Conceptual and Empirical IntegrationTHOMAS L. BAKERTAMMY G. HUNTJON M. HAWES
- Relational Versus Discrete Exchanges: The Role of Trust and Commitment in Determining Customer SatisfactionRANDI PRILUCK GROSSMAN
- Supervisory Antecedents to the Customer Orientation and Job Satisfaction of Salespeople: An Empirical InvestigationRAMON A. AVILARAGHU TADEPALLI
- Sales Force Control System Outcomes: A Comparison of the Beliefs of Salespeople and Sales ManagersCHARLES J. QUIGLEYFRANK G. BINGHAM
- The Role of Perceived Equity and Justice in Managing the Modern Sales ForceJAMES A. ROBERTSLAWRENCE B. CHONKO
- Consumer Rumors and Corporate Communications: Rumor Etiology, Background, and Potential Devastating ConsequencesTHOMAS J. STEELESUSAN M. SMITHWILLIAM H. MCBROOM
- The Influence of Hispanic Teenagers on Purchase Decisions: Cross-cultural and Gender DifferencesSALIL TALPADEMEDHA TALPADE
- Clay Feet of Marketing Decision SciencesMICHAEL ENRIGHTKRISHNA S. DHIR
- Marketing Planning for Growth: A View From the PortELAINE S. POTOKER
ENRIGHT, M., & DHIR, K. S. (1999). Clay feet of marketing decision sciences. Marketing Management Journal, 9(2), 116–122. https://doi.org/10.63963/001c.150740