P-ISSN 1534-973X
E-ISSN 2329-9762
Articles in Vol. 9, Issue 3, 1999
Vol. 9, Issue 3, 1999
- The Relationship of Brand Attitudes and Brand Performance: The Role of Brand LoyaltyARJUN CHAUDHURI
- The Role of Psychological Shopping Climate: A Multidimensional Look at the Influence of Atmosphere on Customer Attitudes and Shopping BehaviorsLINDA BERNS WRIGHTCHARLES NOBLE
- Adoption of Technological Innovations by the Elderly: A Consumer Socialization PerspectiveANIL MATHUR
- The Effect of Price in the College Selection Decision ProcessCHARLES QUIGLEYFRANK BINGHAMKEITH MURRAYELAINE NOTARANTONIO
- A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian CountriesSRINIVAS DURVASULASTEVEN LYSONSKISUBHASH C. MEHTA
- United States Market Entry: Strategic ImperativesJOHN GWINWILLIAM KEHOE
- The North American Free Trade Agreement and Environmental Provisions: A Review of Promises, Processes, and OutcomesWILLIAM LESCHJIM GRIMMJOHANNES BRINKMANN
- Marketing Orientation Versus Production Orientation in the Banking IndustryMARGARET KLAYTON-MI
- Evaluations, Attributions, Expectations and Sales Manager BehaviorSTEVE HENSONWESLEY JOHNSTONFELICIA MORGAN
- A Path Analytic Investigation of Job-Related Tension: A Case for Sales ManagementSANDRA MCKAYUDAY TATE
- Rating the Rating ScalesHERSHEY H. FRIEDMANTAIWO AMOO
- Ethics in Retail Buying and Retail Sales: Relationships Between Perceptions and Gender of Future Retail PersonnelDAVID J. BURNS
FRIEDMAN, H. H., & AMOO, T. (1999). Rating the rating scales. Marketing Management Journal, 9(3), 114–123. https://doi.org/10.63963/001c.150748